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Real intelligence.
Real loyalty.
Real rewarding!
Our cutting-edge promotional software – the Retailer Reward platform – collects impressive data directly from your retailers, through accessible product and category distribution reports.
Our reports give you real-time insights into where customers are buying your products, and what they are buying them with. This knowledge can be harnessed to make your relationships with retailers even more rewarding, unveiling a bounty of benefits for all. Sound good?
How it works
Reapp Rewards: Shine a spotlight on excellence
Reapp Rewards brings brands a wealth of insights, giving you all the knowledge you need to make confident decisions. It empowers you to see what retailers are buying, where they’re buying them from, and how they’re paying.
Using our nifty image recognition tech, Rewards builds a rounded view of product distribution and retailer behaviour, strengthening the relationship from both perspectives.
By rewarding the actions and behaviours that benefit everyone, you can be more efficient, shift more units, and engage more customers, which is all very rewarding stuff!
Want to get involved? Book a demo here.
Intelligence delivered, exactly how you like it!
Reapp Rewards can be fine-tuned to meet your specific requirements, ensuring you’ll always leave your rivals in the dust. You could be monitoring product distribution, capturing gaps in availability, tracking competitor activity, or even pricing, POS and packaging differentiation.
Whatever you need, Rewards can do it!
The data is then captured, processed and presented in your own bespoke dashboard. You’ll gain laser-like insights that show you the current conditions and surroundings of individual products instantly, all powered by our cutting-edge analytics tech.
Unrivalled investment and innovation
At Reapp, we’ve invested over £10 million in our data and tech platforms over the last 5 years. This software cannot be bought anywhere else, making Reapp a unique investment for any modern brand.
As the famous retail saying goes, ‘We don’t make products for anybody else!’
We’ve applied a mobile-first strategy to create cutting-edge solutions that require minimal customisation. This means you can be up and running quickly and steal a march on your competition in no time.
Optimise distribution channels for greater efficiency
With Reapp Rewards, you can utilise effective crowdsourcing methodology to accurately collate distribution data for your brand.
Rewards uses this data, in combination with effective engagement and tactical field marketing campaigns, to maximise distribution – quickly and efficiently.
Make engagement essential to your brand
Reapp Rewards is the key to transforming your business operations. You can improve your sales, availability, and compliance by ensuring stockists and customers are engaged with your brand and marketing promotions.
It’s not just fundamental – it’s an essential factor for any brand or retailer with ambitions to boost customer loyalty and amplify sales.
Beyond EPOS data: The comprehensive impact of Rewards
Rewards is about much more than just EPOS data! By using our advanced tech and innovative products, we shine a light on a dark market with limited data. Utilising information taken from our image recognition software, Reapp Rewards provides rich data on a range of important factors to help you successfully execute your growth strategies:
- Pricing
- Your competitors
- Basket spend
- RTM (route to market)
Real life. Real time. Real sales!
Rewards is part of a suite of software that begins by harvesting data from many, many different sources. A range of well-rounded and detailed distillations and actions are created that will empower your brand, your team, and your products.
To give you an idea of how we do this, our data sources include:
- Crowdsourced distribution data
- Data from in-store teams and colleagues
- Image recognition and store images
- Our Consumer and Retailer loyalty platforms
- Demographic data and census records
- Metadata sources about things such as the weather, key events, shifting trends, and travel information
It really is the ultimate FMCG toolkit!
Trusted By
Starbucks
The coffee brand Starbucks, of course, needs no introduction. They’ve taken the world by storm with their wide range of caffeinated products, but, despite their stature, we still felt that there was more we could do to help.
After a successful transition, our Insight team collaborated with Starbucks to develop a suitable plan of action. Through a variety of ‘test + learn’ scenarios, we achieved a fine balance between acquiring new distribution and retaining existing stockists. The team gathered data on store size, footfall, and distribution levels, identifying stores with the highest propensity to purchase new brands.
We then utilised our high-tech Reapp Rewards solution to retain constant communication with retailers to help prevent loss of distribution. Afterwards, we mobilised our field team, equipping them with clear objectives and effective technology. We trained and empowered them to achieve impressive sales results for the iced coffee brand.
The Results?
This led to:
- <2k total distribution points within 6 months
- An increase in promotion GE compliance from 89% to 96%
- The placement of Starbucks as the number-one brand by value in the top 10 dairy drinks category
Want to find out how we can help your brand? Let’s chat.
At Reapp, life is more rewarding when you think outside the box – especially when it comes to collecting data.
That’s because our brand software app gives you incredible insights into your loyal customer base – even among the smaller, less-known retailers.
Worried that your target audience won’t be able to reach your brand’s products? Struggling to pick up those crucial data units in shops and stores without typical tracking sources or EPOS capabilities? Never fear, as Reapp is here to help.
Reapp Rewards is a cohesive data solution that works with the business owners stocking your products, offering shelf-edge insights into exactly where they sit on the shelf.
A snapshot of your brand’s potential
Our reward scheme works in partnership with our snap-happy retailers. All you need to do is take pictures of your cash-and-carry orders, displays, and in-store marketing materials in exchange for regular discounts and other goodies.
From here, you can get the lowdown on the juicy details that make good brands great.
Tracking competitor activity, pricing, packaging differentiation, availability gaps, and even distribution monitoring can be gleaned from a single photo, giving you all the tools you need to build amazing customer relationships and experiences.
Once the data has been analysed, you can supercharge your product offerings with insights squeezed straight from your buyer’s journey, helping you turn potential clients into brand-loyal customers with just a few simple clicks.
When it comes to valuing your customer base and boosting your retention rates, ensuring your audience gets the best of your brand’s presence is an excellent way to keep them coming back for more – long into the future. Find out what Rewards we have in-store (and out) by booking a demo today.
What does it mean to build customer loyalty?
American writer Elbert Hubbard once said: ‘If put to the pinch, an ounce of loyalty is worth a pound of cleverness.’
Although we do think that we are rather clever (if years spent creating the Reapp suite of software and numerous glowing reviews is anything to go by), we do agree that customer loyalty is a brand’s bread and butter.
The golden touch: Turning loyalty into currency
It might seem obvious, but customer loyalty is what happens when buyers stick with a brand and routinely purchase from them.
This tends to happen when companies, both big and small, give excellent and reliable customer service time and time again, all while providing top-quality products that keep them coming back for more.
From here, return custom translates into a strong client retainer, promising solid revenue for your brand while you explore new and exciting areas for potential growth in the future.
According to Forbes, loyal customers are certainly worth their weight in gold (or, at least, data) – as they form the foundations of your ‘custom audience’.
These are the best people to glean insights from, giving you a sense of:
- Which products are in high demand
- Where they are being purchased from
- Which external factors are impacting their buyer’s journey (and even what their preferred choice of payment is!)
So how do you choose the best way to catch the attention of potential customers for your brand?
Let’s find out…
What are the three types of brand loyalty?
Much like figuring out your best friend’s favourites (be that a block of Dairy Milk or a cup of overpriced coffee), you’ll find humans are suddenly a lot more amenable when you do something nice for them.
Your brand will no doubt already be all over the creation of positive customer experiences – whether that’s through the products themselves, your marketing strategies, or everything else that goes into top-class retail compliance and planning.
Why?
It’s all about that loyalty, baby.
However, there are a few different types of ‘customer brand loyalty’ that can be tapped into, whether that’s through the use of our cutting-edge field marketing software or our cohesive field sales solutions.
Habitual loyalty
As the name suggests, habitual loyalty is where the customer buys your product simply because it’s a force of habit.
They might have initially chosen your brand over a competitor because of convenience or easy access (for example, perhaps your retailer is closer to home) – but there’s nothing that says that there’s a strong urge to buy from you and you alone.
Humans are machines of routine. The same goes for our shopping habits.
Transactional loyalty
Now, this is where things start to get interesting.
Everybody loves a freebie, so transactional loyalty tends to happen through the use of – you guessed it – loyalty programs and consumer reward schemes. This means any purchases are done to gain something back from the brand, such as dedicated airline miles or a free stay at a hotel after a certain number of bookings.
Transactional loyalty is one of the most effective ways to create personalised experiences for your customers – especially when it offers exclusive discounts to what is essentially a captive audience. It’s also a great way to funnel marketing messages straight into the waiting minds of satisfied customers. Although, it’s important to remember that this particular strain of loyalty is not built on an emotional connection, so if a ‘better’ deal comes along, your customers could still likely jump ship.
Emotional loyalty
This is the golden goose. The thing that all brands go to bed dreaming about.
Emotional loyalty comes as the result of great customer experiences and the exceptional value that the buyer feels your product provides them with, giving you ample opportunity to build on that connection. Client retention is seamless (and almost as easy as the introduction of new custom through dependable word of mouth), thanks to trusted product recommendations and personal testimonials from person to person.
It’s like sports teams. Through thick and thin, passionate people can be relied on to rush to the defence of their favourites, right down to the final whistle.
We want to help brands create their own league of superfans, dedicated to the last minute of the game.
Reapp the rewards
It’s often said that no man is an island, but bridging the gap between brand and customer can be difficult.
The good news is that, with the help of Reapp Rewards, you can find out your customers’ ideal wants, needs, and passions before putting them into play in real time.
By sourcing data that would previously have gone untapped, we can help you create incredible campaigns and customer retention strategies that help build brand loyalty – see how we’ve helped our other brands on our Case Studies page.
All it takes is a few snaps and you’re ready to go.
After all, if we’re talking about fast-moving consumer goods, it makes sense to use impactful data insights that can keep up with the pace.
Get in touch with our expert team today to discover how we can transform your brand presence both on and off the shelf.
Let’s have a chat to see how
we can work together.