Reapp

Unilever

Cool approach sees £680k Retail Sales Value growth for Unilever

+10%


sales increase - Tesco

+5.1%


sales increase - Sainsbury's

+2.3%


sales increase - Co-op

£680k


total RSV growth

Reapp

The Overview

Ensuring sales don’t melt away

Unilever wanted a boost to their frozen dessert portfolio performance in the managed convenience market (including Co-op, Tesco Express, Sainsbury’s local and NISA). For a number of year’s they had been working the same old way, and it had left them feeling less than cool. Journey plans were fixed, store objectives were centralised, and ROI was low. It was far from a data led approach and offered little growth potential for the company in a highly competitive market.

THE DETAIL

Introducing Reapp. We slid into Unilever’s DM’s and made ourselves known, showing them the true potential of actionable data. Firstly, our Insights Team used Reapp Analytics to eat up all the data and identify stores with the highest sales / lowest compliance. This then enabled us to create a more dynamic journey plan for the field team and really put the taste to the test.

Reapp Performance, was then introduced to the team to identify live data issues (LSV alerts) and areas of underperformance. This empowered the teams with store specific information and opportunity data to maximise efficiencies with each and every call.

By ensuring we had the right person, in the right place, at the right time, Reapp created ice cold insights that enabled clever decision making, without a brain freeze, leaving both the customer and their customers feeling very satisfied.

Reapp
Reapp

Case study

Kellogg’s

>40% vs KPI across the field team

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