Reapp delivers ahead of target across the Field Force for Kellogg's
vs KPI across the field team
Kellogg’s have operated a team of 60+ FSRs within Top 4 Grocery for many years, calling on a set call file each week. Our partner engaged us to provide a Data Led Tactical team that extended coverage across Top 4, extra support for key seasonal events, promotion and NPD support, and improve overall KPIs across the Field Force.
Our Insights Team used Reapp Analytics to create a bespoke call file for our tactical teams to supplement the existing Kellogg’s teams store visits. Primary support was via our Syndicated Grocery Team with additional coverage via our Flex Team for key events.
Reapp remains at the heart of our partnership, providing both the Kellogg’s and Tactical teams with dynamic, data led scorecards. The scorecards empower both teams with store specific LSV and opportunity data to maximise efficiencies whilst in store.
Reapp is also used to create powerful insights that enable smarter decision making at all levels. Since our partnership went live we have created several unique solutions including how we adapted to the growth of online sales, staycation strategy, and supporting their brands within new channels such as Co-op.